A Watch That Blends Humor and Haute Horology
In a world where luxury watches are often associated with seriousness and prestige, few brands dare to have fun. That’s what makes the Studio Underd0g × Massena LAB “Champagne & Caviar” collaboration so refreshing. This 2025 limited-edition chronograph celebrates the finer things in life — indulgence, creativity, and craftsmanship while keeping a smile on your wrist. It’s not just a watch; it’s a conversation starter, a collector’s delight, and a perfect example of how two creative forces can merge old-school mechanical artistry with modern whimsy.
This timepiece was officially released on 11 November 2025, marking one of the most anticipated independent watch collaborations of the year. Limited to only 200 pieces worldwide, the “Champagne & Caviar” represents a perfect storm of scarcity, storytelling, and design.
The Collaborators: Studio Underd0g and Massena LAB
To understand why this watch matters, you first need to know the two names behind it.
Studio Underd0g, founded by British designer Richard Bloor, has built a cult following by injecting color, humor, and playfulness into mechanical watchmaking. The brand’s early releases, such as the “Watermelon” and “Mint Choc Chip” chronographs, turned heads for their bold dials and accessible price points all while maintaining strong mechanical credibility.
Massena LAB, led by watch industry veteran William Massena, approaches horology from a more intellectual angle. The brand serves as a creative laboratory for collaborations that blend history and modernity. Massena’s projects often re-interpret forgotten design codes or bring fresh perspectives to independent brands.
When these two met, the result was inevitable something rooted in craftsmanship yet unafraid to laugh at itself.
The Theme: A Toast to Life’s Luxuries
The concept behindStudio Underd0g × Massena LAB Champagne & Caviar is brilliantly straightforward: two iconic symbols of luxury and celebration. But instead of simply naming the watch after them, the design team embedded those themes directly into the timepiece’s DNA.
The dial immediately tells the story. On one side, you get the champagne a base layer with a radiant, sun-brushed golden tone that shimmers like the effervescence of fine bubbly. On the other, you have the caviar — represented through a textured sub-dial at 3 o’clock, designed to resemble a tin of black caviar. The contrast between the refined champagne hue and the bold black texture creates a delightful tension that’s both elegant and playful.
Even the chronograph seconds hand continues the fun — it features a tiny silhouette of a champagne bottle as a counterweight, a charming detail visible only upon close inspection. It’s subtle, witty, and distinctly “Studio Underd0g.”
The Case and Dimensions: Compact Yet Powerful
The Studio Underd0g × Massena LAB Champagne & Caviar wears comfortably on most wrists thanks to its 38.5 mm stainless-steel case. It measures 13.6 mm in thickness and 44.5 mm lug-to-lug, offering a balanced profile that feels vintage yet modern. The finishing is clean and precise, with brushed and polished surfaces alternating to catch the light beautifully.
The lugs curve naturally, giving the watch a snug fit, while the sapphire crystal adds durability without distorting the dial’s lively design. Water resistance is rated at 5 ATM (50 meters) — not a diver’s spec, but perfectly fine for everyday life, rain, or the occasional champagne spill.
The Movement: Mechanical Charm and Monopusher Cool
Inside the Studio Underd0g × Massena LAB Champagne & Caviar ticks a hand-wound Sellita SW510 M BH a movement, customized exclusively for Studio Underd0g. It’s a monopusher chronograph, meaning all timing functions start, stop, and reset — are controlled through a single pusher integrated into the crown. This gives the watch a vintage-instrument feel and a cleaner case design.
The movement beats at 28,800 vph and offers an impressive 63-hour power reserve. It’s beautifully finished with Côtes de Genève striping, ruthenium anthracite plating, and a signed bridge. These touches elevate the watch from quirky novelty to true mechanical craftsmanship.
Flip it over, and the exhibition case back showcases this intricate movement in full glory, engraved with both brand names and the edition number — a reminder that you own one of only 200.
The Strap: Subtle Luxury
Completing the design is a pebble-grain calfskin strap in a deep black tone, perfectly matching the caviar theme. It features quick-release spring bars, a polished buckle, and a comfortable taper from 20 mm to 16 mm. The leather is supple yet durable, providing that touch of understated luxury that complements the watch’s tongue-in-cheek personality.
Wearing Experience: Serious Watch, Fun Personality
On the wrist, the “Champagne & Caviar” feels refined but never pretentious. It’s light, compact, and exudes charm. The champagne dial glows in natural light, while the caviar sub-dial adds a three-dimensional texture that draws attention. Whether paired with formal attire or casual weekend wear, it stands out for all the right reasons.
What makes this watch truly special is the emotional experience it brings. Every glance reminds you not to take life — or collecting — too seriously. It’s an invitation to celebrate craftsmanship, humor, and individuality all in one package.
The Market Impact: A Microbrand Milestone
The collaboration marks an important moment in the independent watchmaking scene. In a market dominated by large luxury houses, microbrands like Studio Underd0g and creative labs like Massena LAB prove that innovation and storytelling still drive enthusiasm.
The $2,200 USD price tag places the “Champagne & Caviar” in an appealing niche: high-end enough to showcase real horological skill, yet accessible compared to mainstream Swiss luxury pieces. Given the limited run of 200 units, early buyers are likely to see growing interest in the resale market as collectors recognize the cultural relevance of this model.
Beyond its commercial appeal, the project demonstrates how independent collaborations can push design boundaries without the restrictions of big-brand conservatism.
Release Details and Availability
The Studio Underd0g × Massena LAB “Champagne & Caviar” officially launched on 11 November 2025, available exclusively through Studio Underd0g’s website. Each unit came with a numbered certificate, custom packaging, and the brand’s signature humor-infused presentation.
As expected, the entire batch sold out within minutes, leaving latecomers scrambling to the secondary market. On platforms like Chrono24 and enthusiast forums, early listings are already appearing at premiums of 30–40% above retail — a testament to both demand and collectability.
Why Collectors Love It
Collectors are drawn to this model for three key reasons:
- Distinct Personality – The “Champagne & Caviar” doesn’t imitate anything else on the market. It’s original, confident, and undeniably fun.
- Mechanical Credibility – Despite the humor, it’s still a serious chronograph with a quality hand-wound movement and fine finishing.
- True Limited Edition – Only 200 pieces means it’s genuinely rare, not just “limited” by marketing standards.
It’s the kind of watch that appeals to enthusiasts who already own traditional pieces and want something that sparks conversation and joy.
Final Thoughts: A Celebration on the Wrist
The Studio Underd0g × Massena LAB “Champagne & Caviar” isn’t just another microbrand novelty — it’s a meaningful collaboration that bridges design creativity, mechanical tradition, and pure fun. It represents what modern watch collecting should be about: passion, storytelling, and individuality.
At a time when luxury often feels formulaic, this 2025 release stands as proof that independent watchmaking can still surprise us. With its golden glow, textured sub-dial, and delightful details, the “Champagne & Caviar” reminds every wearer to celebrate life one tick at a time.