If you thought the MoonSwatch hype was over, think again. Omega and Swatch have done it again with their latest collaboration – the MoonSwatch “Mission to Earthphase”, released in September 2025. Collectors, resellers, and casual fans are all rushing to get their hands on this model, and it’s quickly becoming the most talked-about watch of the month.
What Makes the “Mission to Earthphase” Special?
The new Earthphase edition takes inspiration from our planet and the way it moves through its lunar cycle. Unlike the earlier MoonSwatch models, this release stands out with:
- 🌍 Unique Earth-themed colors – a mix of deep blues, greens, and silver tones.
- 🌙 Special dial detail showing phases of the Moon.
- ⏱️ Bioceramic case (lightweight but durable, just like other MoonSwatches).
- 🔥 Limited release – meaning higher demand and resale buzz.
This is more than just another colorway – Omega and Swatch have added a story that connects the watch to both Earth and the Moon, making it especially collectible.
Why Is It So Popular Right Now?
- Affordability: At under $300, it’s one of the only ways to own something connected to Omega’s iconic Speedmaster heritage without spending thousands.
- Collector Hype: Every new MoonSwatch sells out instantly. The “Mission to Earthphase” is no exception – lines outside Swatch boutiques prove the demand is real.
- Resale Value: Early buyers are already flipping these watches for double or even triple retail price.
- Social Media Buzz: TikTok, Instagram, and watch forums are filled with unboxing videos, wrist shots, and reviews.
Where Can You Buy It?
- Officially, it’s only available at select Swatch stores worldwide – not online.
- Many cities saw long queues on release day, and stock sold out within hours.
- If you missed it, your only option right now is the resale market (eBay, Chrono24, StockX). Be prepared to pay a premium.
Final Thoughts
The Omega Swatch MoonSwatch Mission to Earthphase proves that the hype isn’t slowing down. Whether you’re a serious collector or just someone who loves a good design story, this release has captured global attention